GreatValueCars.com ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.
1. Information We Collect
Information You Provide Directly
When you submit a lead form, contact a dealer, or create an account, we may collect:
- Name — first and last name
- Email address
- Phone number — used for SMS verification and dealer contact
- ZIP code — to show relevant local inventory
- Any additional information you voluntarily provide in messages or forms
Information Collected Automatically
When you visit GreatValueCars.com, we automatically collect certain technical information:
- Usage data — pages viewed, search queries, listing views, time spent
- Device and browser data — browser type, operating system, screen resolution, language settings
- IP address — used for rate limiting, fraud prevention, and approximate geolocation
- Referrer URL — the page or search engine that sent you to our site
Cookies and Similar Technologies
We use cookies and similar tracking technologies to operate and improve our services. Cookies are small text files stored on your device. We use them for:
- Essential cookies — required for core site functionality (session management, security). These cannot be disabled.
- Analytics cookies — we use PostHog to understand how visitors use the site (pages visited, click patterns, funnel analysis). These are only activated after you provide cookie consent.
You can manage or disable non-essential cookies using our cookie consent banner. Note that disabling cookies may affect site functionality.
2. How We Use Your Information
We use the information we collect to:
- Connect you with dealers in response to your lead inquiries
- Send OTP (one-time password) verification codes via SMS
- Display relevant vehicle listings based on your location and search preferences
- Analyze site usage to improve search, filters, and content
- Prevent fraud and enforce our Terms of Service
- Comply with legal obligations
- Send transactional communications (e.g., lead confirmation emails). We do not send unsolicited marketing emails without your consent.
3. SMS Communications and TCPA
By providing your phone number and checking the consent box on our lead form, you expressly consent to receive SMS messages from GreatValueCars.com and participating dealers at the number provided, including messages sent via an automatic telephone dialing system. Message and data rates may apply. Message frequency varies. Reply STOP to cancel, HELP for help. Consent is not a condition of purchase.
4. How We Share Your Information
We do not sell your personal information. We may share it as follows:
- With dealers — when you submit a lead inquiry, your contact information is shared with the dealer(s) you selected.
- Service providers — we use third-party services to operate our platform (Supabase for database, Resend for email, Twilio for SMS, PostHog for analytics, Vercel for hosting). These providers process data only on our behalf under data processing agreements.
- Legal compliance — we may disclose information if required by law, subpoena, or to protect our rights and the safety of users.
- Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Data Retention
We retain lead data for up to 3 years to support dealer follow-up and resolve disputes. Analytics data is retained in aggregate form indefinitely. You may request deletion at any time (see Section 7).
6. Security
We implement industry-standard security measures including TLS encryption in transit, encrypted storage, access controls, and rate limiting. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
For All Users
- Access and portability — you may request a copy of the personal data we hold about you.
- Correction — you may request that we correct inaccurate data.
- Deletion — you may request that we delete your personal data, subject to legal retention obligations.
- Opt-out of SMS — reply STOP to any SMS we send.
California Residents — CCPA Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know — you may request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months, including the purposes for collection and with whom we have shared it.
- Right to Delete — you may request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Correct — you may request correction of inaccurate personal information.
- Right to Opt-Out of Sale / Sharing — we do not sell or share your personal information for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information — we do not use sensitive personal information for purposes beyond those allowed by the CPRA.
- Right to Non-Discrimination — we will not discriminate against you for exercising your CCPA rights.
To exercise any of these rights, submit a verifiable request to privacy@greatvaluecars.com. We will respond within 45 days. You may designate an authorized agent to make a request on your behalf.
8. Third-Party Links
Our site may contain links to dealer websites, CARFAX reports, and other third-party services. We are not responsible for the privacy practices of those sites and encourage you to review their policies.
9. Children's Privacy
GreatValueCars.com is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us personal data, contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy with an updated effective date. Continued use of the site after changes constitutes acceptance of the new policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: privacy@greatvaluecars.com